Brand assets
Logos, colours, type and the few rules that keep them looking right. Use them freely to write about us, list us as an integration or show us on a slide.
12 files: every logo below as SVG and PNG.
01
Pick the version drawn for your background. Every file comes as an SVG for the web and a high-resolution PNG for everything else.
02
Give the logo room. Keep a margin of at least half the mark's height on every side, and nothing else inside it.
03
Indigo carries the brand. Midnight grounds it, Mint is the accent we use sparingly, and the neutrals do the rest of the work.
Primary. Logo, links, buttons.
RGB 98, 103, 237
Deep backgrounds and the dark lockup.
RGB 32, 34, 93
Supporting blue, gradients.
RGB 94, 121, 238
Accent. Success states, highlights.
RGB 39, 221, 192
Body text.
RGB 20, 20, 20
Secondary text.
RGB 60, 71, 97
Section backgrounds.
RGB 243, 245, 249
Primary buttons and calls to action.
The light half of the mark. Use it only inside the mark.
04
One family, Mulish, from headline to footnote. It is free on Google Fonts, so anyone can match us without a licence.
Aa
Mulish
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@#%?!
300
Light · Body copy
Stop worrying about your backups.
400
Regular · Interface text
Stop worrying about your backups.
700
Bold · Subheadings
Stop worrying about your backups.
800
ExtraBold · Headlines
Stop worrying about your backups.
05
One word, capital S, capital B. In running text, headlines and alt text alike.
Write it like this
SimpleBackups
06
The logo only works if it looks the same everywhere. Use the files as they are, and skip the edits below.
07
Need a sentence about us? Copy one of these, so the description of SimpleBackups stays accurate wherever it appears.
SimpleBackups is an automated backup service for servers, databases, storage and SaaS apps.
SimpleBackups automates backups for servers, databases, cloud storage and SaaS apps such as GitHub and Notion. Teams connect their providers, set a schedule and send every backup to storage they control, with an alert when a run fails. More than 3,000 teams use SimpleBackups. The company is based in Belgium and is GDPR and ISO 27001 compliant.
Ask for another format, a co-branded asset, or a quote for a story at hello@simplebackups.com. Partners and affiliates can find more on the partners page and in the affiliate program.
